Mansur Gavriel was founded in 2012 by Rachel Mansur and Floriana Gavriel. Launching with only two simple silhouettes — a bucket bag and a simple tote — the contemporary and minimalist twist on luxury handbags was an immediate success.
Noticing a substantial gap in the contemporary market between costly luxury bags and affordable bags using inferior materials, Mansur and Gavriel created their own lane, bringing together the look and feel of luxury without the high price points. Simultaneously, the brand also created their own niche market for customers in search of timeless wardrobe staples intended to mature with the customer, in lieu of fickle trend-driven styles that fall in and out of season.
Placing emphasis on keywords such as color, nature, art, and craft to define their brand, it is the lack of ornamentation that allows for the craftsmanship and materials to grab the consumer’s attention, creating the cult following they have today. It is this same streamlined lack of flourish, and humble mindset that allows for a more inclusive 'bridge' price point, while still delivering the careful artisanship as other beloved high fashion houses in Italy, and across Europe.
As explained by Cassie Smart of matchesfashion, the Mansur Gavriel brand delivers a “no fuss, effortless bag collection that is very transitional.” With subtlety and simplicity at the top of their brand identity, the neatly heat stamped Mansur Gavriel logo is discreetly included on most pieces, while other styles can be identified solely by the raw craftsmanship, premium materials, and their notorious affinity for contrasting interior and exterior color pairings.
Building off the solid foundation anchored by the success of their initial 2012 silhouettes, the brand has since evolved and expanded, developing a wide range of handbag styles for every occasion and season, as well as venturing out into both shoes and small leather goods.
Staying true to their vision for the brand from the start, Mansur Gavriel is still extremely dedicated to the idea of a “seasonless” bag that relies on quality materials, excellent construction, and a fine attention to detail. Similar to the hallmarks that built up Hermes, Mansur and Gavriel established a contemporary brand with the same product values, all while keeping a close eye on the cost for the conscious and sophisticated consumer.